Thankyou for your Hospitality KeralaTourism! #gokerala #HolidayIQ @keralatourismofficial @keralatourism @HolidayIQ One of the five couples to win all India. @elsie_gabriel @vic_ferns

HolidayIQ in Association With Kerala Tourism Presents – #GoKerala @keralatourismofficial

HolidayIQ, India’s largest travel community and Kerala Tourism have joined hands to promote tourism in God’s Own Country through a unique marketing campaign- #GoKerala

The experiential campaign, unlike traditional marketing campaigns, is completely powered by the holiday experiences and reviews of authentic travellers across the country.

Led by HolidayIQ, #GoKerala is a content led, multiple-platform campaign with a dedicated microsite, integrated touchpoints and targeted reach.

#GoKerala is live on all social platforms and is receiving immense interest from travellers across the country looking for the perfect destination to holiday this winter season.

Speaking on the occasion, Mr. Rohit Rawal, Head of Brand Solutions, HolidayIQ said, “As India’s first and largest travel community, HolidayIQ has always been a pioneer in bringing experiential marketing to the Tourism sector. With the #GoKerala campaign, we have a unique opportunity to showcase Kerala in a fresh light, as experienced and authenticated by real travellers. We are grateful to Kerala Tourism, for showing faith in the HolidayIQ platform’s ability to lead this content-led campaign, while giving the travellers an experience of a lifetime.”

The itinerary for this holiday has been specially curated in consultation with Kerala Tourism to ensure that the experience is as memorable as it is remarkable. And it has been just few days and we are in love with Kerala. Kerala promotes not only eco tourism and sustainable Tourism but also responsible Tourism. Highly organized sector which we feel as World Travellers that many other states can emulate. Kerala leads in preservation and conservation. The healing power of nature engulfs you with its wilderness. We Victor Ferns and Elsie Gabriel are grateful to Kerala Tourism  and Holiday IQ.

P. Bala Kiran IAS – Director, Kerala Tourism & MD Kannur International Airport noted that “Kerala Tourism has always sought new and innovative marketing avenues to build Kerala as the top tourism brand and destination. Hence we are excited to partner with HolidayIQ where they have provided an innovative concept to invite real travellers with varying preferences from their vast travel community to experience the beauty and hospitality of Kerala & Kerala Tourism department.

A holiday itinerary, specially curated by Kerala Tourism and HolidayIQ, will show these travellers a Kerala beyond its backwaters & mere honeymoon destination to being a wholesome family destination – a true taste of God’s own country!”

 

HolidayIQ is India’s largest travel community and Holidays recommendation engine with 15 million members across India and is also the first holiday planning website in India powered entirely by reviews, photos, videos and other advice generated from these travellers. Above 70% vacations planned every month are on HolidayIQ through mobile devices.

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